Yokohama is a Japanese company with a global presence. Its North American headquarters are based in southern California. Targeting performance enthusiasts, Yokohama tires place emphasis on handling and dry and wet grip. Its tires reflect this strategy in test results.
The brand has traditionally focused on creating tires that offer a sporty, nimble feel—sometimes at the expense of winter traction. More recently Yokohama filled that void with the Avid Ascend all-season tire, a long-wearing tire for family cars. Ultra-high-performance summer tires geared to the enthusiast are a Yokohama strength. Its truck tires remain competitive, but the company has new models are on the way.